Vocabulary

initial cap - larger decorative capital letters at the beginning of text or paragraph


thumbnail - a quick sketch to get thoughts out of your mind and onto paper


final product - the end result; how we ultimately communicate to our audience


concept - an idea; something formed in ones mind


kerning - adjusting the space in-between individual characters


tracking - allows you to adjust spacing between character spacing as a whole


margin - the white space around the edges of your document; keep all important stuff inside of the margins




alignment :

flush left - all text is aligned to the left


flush right - all text is aligned to the right


centered - text is centered in the middle; looks at the length of your line of type; is very formal


justified - all the lines are filled up from left to right.


type family :
roman, bold, italics, etc.

0000000000000000000000000000000000.....
lining - numbers that have unified height


non-lining - the height of all the letters do not add up and they are different heights.


leading - space in between lines of type


ligatures - something used for typing or binding something tight


ampersand - the & sign


small caps - small capitalization


lowercase - the smaller form of letter


uppercase - The larger type of font


typography - act of expressing ideas through selection of appropriate typefaces


typeface - distinctive designs of visual symbols that are used to compose a printed image/design


serif - smaller line used to finished off a main stroke of a letter usually at the top or bottom of a charachter

body type


display type - type sizes above 12 point and used to draw attention to the message


reverse type - white type on a solid black or darker color background. if the text is too small reverse type can be diffiicult on the readers eye


point size - the size of the font


continuous tone - is one where each color at any point in the image is made as a single tone


image - a visual representation of something


resolution - term used to describe the number of dots or pixels used to display an image


file size - length of a file determined by bytes


hue - the acctual color


primary colors - red, blue, and yellow, the three main colors


secondary colors - colors made from all primary colors, these and primary colors can make tertiary colors. tertiary colors - colors made from primry and secondary ex: red-orange


neutral colors - Colors not usually on the color wheel, black grey white and brown


guidelines - something used in indesign to help show where your going


extensions - a part that has been added to something else


contextual menu - a menu that comes up usually in graphic design websites when you right click


clipping mask - a photo that you clip to be the size of your mask


icon - something used to represent another thing visually


vector -based graphics- shapes, lines, or another thing used to represent something visually


specs/specifications of a project - the main things needed to be done on a project or the main componets.


dialog box(within an application) - a box within the document used to communicate things through words or symbols.


palette (within an application) -


audience - the group of the people that are being targeted in your deisgn


message - what you are truing to say to the audiance through the visual


work ethic - havng good emplayability skills and interpersonal skills for your work place


employability skills - skills that will help you get employed and keep a job and get good job


20/20 Rule - if you look at the computer for 20 inutes you shuld look away for 20 seconds.


Right-To-Know Laws - to know the safety issues and the hazardous things that can happen in your workpalce.