The Creative Process

Creative Process - a series of steps repeated every time you design something. 

Why do we need a  creative process and why is it important?  

- it improves consistency 

- ability to plan and time your work

- raises the quality of your work

- communicate more effectively and in a more professional manner

Steps to the Creative Process:

1. Research

- more you know the easier the project will be

2. Brainstorm/Inspiration

- find a fresh and creative approach

- what kind of message are you communicating

- who is your audience

- what am i trying to tell them

- what kind of color/style will work for this style

3. Sketch

- thumbnails work to get your ideas out

4. Execute

- combine type and imagery into a well developed composition

- explore techniques and different possible options

5. Critique & Revise 

- take a step back and look at your design with an objective eye

- make sure your design communicates effectively

-if it doesn't look okay then go back and tweak and play with it