Assignment #19 Research and Design

Letter head and envelop:

I really love how the stripes are slanted and the pretty colors i might want to dos omething like this

i literally am in love with this i think its so cute anf girly

i like the way the blue part looks like waves.

Buissness card and logo:

for this assignment i want to do the candy shop and the colors i want to use are pink and green and white

I like how they used a peppermint for the O

i really like this one becaus4 all the colors make me want candy so i think thats really good for a design

i like this one because i think its simple and it looks good as a logo

Stationary Package

Stationary Package - the printed pieces that a company utilizes for communication purposes

Basic Stationary Package - business card, letterhead, envelop

Business Card - essential part of a stationary design, very visual and very important, you must make sure all the information is very consistent, going to have a -

1. logo
2. company name
3. employee name
4. their title
5. phone number
6. fax number
7. email address
8. company address
9. web url

Design Tips:

1. must be 2X3.5
2. horizontal or vertical orientation
3. check for accuracy
4. check for unity
5. typical margin is .25 to .125

LetterHead - a printed peice of paper used to send letters, memos, etc.

1. logo
2. company name
3. company address
4. phone number
5. fax number
6. web address

1. must be 8.5 X 11
2. must be verticle
3. must leave room to write letter
4. check for accuracy
5. check for unity

Envelop - the packaging contains the letter/ form while being mail

1. logo
2. company name
3. company address

1. 9.5 X 4.8
2. horizontal or vertical
3. must leave room for address
4. accuracy
5. unity

Assignment #18 - Research and Inspiration

We have to make a logo with only letters that is simple but is creative.

The logo i want to do is St. Henry Hotel because im just going to do in in a really different font and use a monochromatic color scheme.

Visual Heiarchy: im going to find a really interesting sleek font to write focus in and then im going to put in on the inside of the o and im goin to put photogrpahy a little bit smaller on the bottum

i dont really like the font or anything i just like how clever this one is

I liked this one because it just flowed and i liked the way they did the i's and d's

i just liked how sleek this looked.

Assignment 17 research and design

So for this project i want to do pear incorporated and the reason is that when i saw it that logo you showed us yesterday popped into my head to i wanted to do something like that

Research:
colors- black white and margarita(green; pantone 14-0116)
trends-the trends for right now are very chic, slim, and modern, which is what im going for
competitions-i went and looked up other catering business websites and they all sort of have the same look and i want mine to be different.

i really like this one because of the way it displays itself, this is the one you showed us yesterday and i love its simplicity

i like the way that they put the words all around the pear and i like the color

LOGOTYPES

Notes on LOGOS:

-Many inventions have contributed to the logo

-uses some egyptians hieroglyphics

-as the industrial revolutions continued it helped with the boom of advertisement and logos

-at that time (18th and 19th century) the arts were growing a lot and the story telling and a lot of different brands were coming out

-different types of writings were coming out and it was expanding the audiences

-costs of printing decreased and the literacy rate increased different types of styles came along and business got better in that area

-it was moving from europe other countries and then to the united states

-one tip is: LESS IS MORE; real people in real life dont sti and stare at logos they just give them a quick glance

-logo design is hard but it is a very important thing in graphic design

-it is very hard because companies are very picky and you must meet their exact needs also while incorporating a lot of good graphic design techniques

-combination marks- graphics with both text and a symbol/icon that signifies the brand image

5 principles of an effective logo design:
-simple
-memorable
-timeless
-versatile
-appropriate

spot color:
-method of specifying and printing colors in which color is printed wit its own ink
-pantone mathing system, every printer uses this color of inks

colors:
-color can illicit different feelings and emotions from the audience
-color may depend on age, gender, and culture and you need to be very careful about it
-colors also follow trends just like fashion
-only use 2 or 3 colors at the very most

types of logos:
-iconic
-symbolic-less direct, more abstract
-combination mark-visual and text
-word mark/letter mark-only have text