LOGOTYPES

Notes on LOGOS:

-Many inventions have contributed to the logo

-uses some egyptians hieroglyphics

-as the industrial revolutions continued it helped with the boom of advertisement and logos

-at that time (18th and 19th century) the arts were growing a lot and the story telling and a lot of different brands were coming out

-different types of writings were coming out and it was expanding the audiences

-costs of printing decreased and the literacy rate increased different types of styles came along and business got better in that area

-it was moving from europe other countries and then to the united states

-one tip is: LESS IS MORE; real people in real life dont sti and stare at logos they just give them a quick glance

-logo design is hard but it is a very important thing in graphic design

-it is very hard because companies are very picky and you must meet their exact needs also while incorporating a lot of good graphic design techniques

-combination marks- graphics with both text and a symbol/icon that signifies the brand image

5 principles of an effective logo design:
-simple
-memorable
-timeless
-versatile
-appropriate

spot color:
-method of specifying and printing colors in which color is printed wit its own ink
-pantone mathing system, every printer uses this color of inks

colors:
-color can illicit different feelings and emotions from the audience
-color may depend on age, gender, and culture and you need to be very careful about it
-colors also follow trends just like fashion
-only use 2 or 3 colors at the very most

types of logos:
-iconic
-symbolic-less direct, more abstract
-combination mark-visual and text
-word mark/letter mark-only have text