Define typography?
- Act of expressing ideas through selection of appropriate typefaces
Where did the word typography originate from?
- Greek word meaning form and writing
What does typography involve?
- Unit of types, fonts, and sizes
What is a typeface?
- Distinctive designs of visual symbols that are used to compose a printed image/design
What is another term for typeface?
- Font
What is a character?
- Individual symbols that make p a typeface
What is type style?
- Modification in a type style that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
- Variety
What is the waist line and what does it indicate?
- Imaginary line drawn in the middle of characters
What is a base line and what does it indicate?
- Imaginary line drawn at thee bottom of a character
What is an ascender?
- Part of the character that extends above the waistline
What is a descender?
- Part of the character the extends below the waistline
Describe a serif?
- Smaller line used to finished off a main stroke of a letter usually at the top or bottom of a charachter
How can the size of the typeface be identified?
- Point size
What is a point?
- Measured from the top acender to bottom decender
How many points are in an inch?
- 72
What is a pica and how many are in an inch?
- Unit of type size, 6 in an inch
How many points are in a pica?
- 12
What is body type and where can it be found?
- Type sizes that range from 4 pt through 12 point type. Where there is a lot of text to read
What is the key to selecting appropriate typefaces to be used as body type?
-
What is display type and how is it used?
- Type sizes above 12 point. used to draw attention to the message
What is reverse type and when would it be used?
- White type on a solid black or darker color background. if the text is too small reverse tyoe can be diffiicult on the readers eye
What is a typeface classification?
- Basic system for classifying typefaces was devised in the 19th century when printers sought to identify heritage for their own craft
When was Blackletter invented and how was it used?
- 1400's used on printing presses
Describer the characteristics of a Blackletter typeface?
- Calligraphy of the time and are highly ornamental with elaborate thick and thin strokes
When was Old Style invneted and what was is based on?
- Mid 1400's, roman inscriptions
Describe the characteristics of an Old Style typeface?
- Wedge shaped letters
When were formal scripts developed?
- 17th and 18th century
When were casual scripts developed?
- 20th century
Describe the characteristics of a Script typeface?
- Not be used as small bdy text because it would be very diffucult to read
When was Modern typefaces developed and why?
- 18th and 19th century break from traditional typography of the time
Describe the characteristics of a Modern typeface?
- Sharp contrast between thick and thin strokes and have thin flat serifs
How early can Sans Serif typefaces be found? What happened?
- 5th century, made obsolete in the 20th century
When did they become popular?
- 1920's
What does "sans serif" mean?
- Without serifs
Describe the characteristics of a Sans Serif typeface?
- Monotone appearane and strokes are all the same
When was Slab Serif developed and why?
- 19th century for advertising purposes
Describe the characteristics of a Slab Serif typeface?
- Has a uniform line weight and thicker, square serifs
Describe Decorative typefaces?
- Have a specific theme in mind sualy and a very distict design
Why were they developed?
- For a specific purpose or theme
What are they best used for?
- Larger point sizes or display type
Tuesday, November 29, 2011
Friday, November 11, 2011
Review Week 13
How do you add a layer mask to a particular layer?
-you add a layer then you go to the bottom of your layers palette and click the little picture that is black with a white circle in it
Describe the process of using a layer mask?
-first you do the step above then you either go to brush and start brushing or you can go to the magic wand and fill it with the foreground color.
Repetition:
the design repeats some aspect of itself throughout entire document
Proportion/scale:
there is different size and scale of various elements
Balance:
there is equal distribution of heavy and light things in the design
Emphasis:
it stresses of a particular focus which is the road lines and the sign
Unity:
there is wholeness in the composition because all the trees cover the page
Variety:
there is differences and diversity in the picture because it looks like all the same but there are actually about three giraffes
Rhythm:
there is organized movement in the space
Contrast:
contrast occurs when 2 related elements are different and they are both peppers but they are separated by color separated
-you add a layer then you go to the bottom of your layers palette and click the little picture that is black with a white circle in it
Describe the process of using a layer mask?
-first you do the step above then you either go to brush and start brushing or you can go to the magic wand and fill it with the foreground color.
Repetition:
the design repeats some aspect of itself throughout entire document
Proportion/scale:
there is different size and scale of various elements
Balance:
there is equal distribution of heavy and light things in the design
Emphasis:
it stresses of a particular focus which is the road lines and the sign
Unity:
there is wholeness in the composition because all the trees cover the page
Variety:
there is differences and diversity in the picture because it looks like all the same but there are actually about three giraffes
Rhythm:
there is organized movement in the space
Contrast:
contrast occurs when 2 related elements are different and they are both peppers but they are separated by color separated
Monday, November 7, 2011
Stephan Kroniger
What kind of art/design does he produce?He made a lot of collages
In what publications/media studios has his work been featured?
Time Magazine, Museum of Modern Art, various newspapers
Post 2 samples of his art. Answer the following questions for each piece.
Was this piece published? Where?Time magazine
What principles of design were utilized within the piece? How?
emphasis by putting the man in the suit in the mud because you wouldnt see that every day
What elements of design were utilized?
color, shape
Was this piece published? Where?No
What principles of design were utilized within the piece? How?
proportion because he made littler things bigger and smaller things bigger
What elements of design were utilized?
color shape
Was this piece published? Where?
yes in the museum of modern art
What principles of design were utilized within the piece? How?
emphsis
What elements of design were utilized?
color
In what publications/media studios has his work been featured?
Time Magazine, Museum of Modern Art, various newspapers
Post 2 samples of his art. Answer the following questions for each piece.
Was this piece published? Where?Time magazine
What principles of design were utilized within the piece? How?
emphasis by putting the man in the suit in the mud because you wouldnt see that every day
What elements of design were utilized?
color, shape
Was this piece published? Where?No
What principles of design were utilized within the piece? How?
proportion because he made littler things bigger and smaller things bigger
What elements of design were utilized?
color shape
Was this piece published? Where?
yes in the museum of modern art
What principles of design were utilized within the piece? How?
emphsis
What elements of design were utilized?
color
Review Week 12
How can you, as the designer, use principles of design to help compose a page?
you can rearrange text and different things on a page to make thing look better and place different things on anpage to make it look better.
What are the principles of design (define each in your own words)?
Repetition:
Repeating some aspect of design throughout entire document
Proportion/scale:
Size and scale of various elements
Balance:
Distribution of heavy and light things on a page
Emphasis:
Stressing of a particular of focus
Unity:
Wholeness of a composition
Variety:
Pertains to differences and diversity
Rhythm:
Reassurance or organized movement in space and time
Contrast:
Occurs when 2 related elements are different
you can rearrange text and different things on a page to make thing look better and place different things on anpage to make it look better.
What are the principles of design (define each in your own words)?
Repetition:
Repeating some aspect of design throughout entire document
Proportion/scale:
Size and scale of various elements
Balance:
Distribution of heavy and light things on a page
Emphasis:
Stressing of a particular of focus
Unity:
Wholeness of a composition
Variety:
Pertains to differences and diversity
Rhythm:
Reassurance or organized movement in space and time
Contrast:
Occurs when 2 related elements are different
Wednesday, November 2, 2011
Podcast #3
Define principles of design?
Concept used to arrange structural elements of a composition
What do the principles of design affect?
Expressive content or message
What is the principle of repetition?
Repeating some aspect of design throughout entire document
Describe ways that the principle of repetition helps the composition/audience?
Visual key that brings your piece together
What are ways that you can incorporate repetition into your designs?
Consistent use of type, color, design, element, format
What should you avoid when working with repetition?
Overwhelming
What is the principle of proportion/scale?
Size and scale of various elements
What is the most universal standard of measure when judging size?
Human body
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale on a piece
What is the principle of balance?
Distribution of heavy and light things on a page
Which kinds of elements/shapes visually weigh heavier/greater?
Large; heaver, small; light
What is another name for symmetrical balance?
Formal balance
Define symmetrical balance?
Weight of a composition is evenly distributed around central vertical or horizontal axis
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
Weight isn’t evenly distributed
What is the principle of emphasis?
Stressing of a particular of focus
What happens to a design that has no focus?
Nothing stands out
What is a focal point and how is it created?
Center of interest, where the eye goes first, one element dominate
How many components of a composition can be a focal point?
No more than one
What ways can emphasis be created in a design?
Brighter, size, texture, color, tone, line
What is the principle of unity?
Wholeness of a composition
What three ways can unity be obtained?
1.objects close to one another
2.make things similar
3.direct vision by a line
What is the principle of variety?
Pertains to differences and diversity
What ways can a designer add variety to a design?
Vary textures colors and shapes, tones, intercity
Why is it important to find the right balance between unity and variety?
It can be boring or chaotic, useful design
What is figure?
A form is naturally perceived as a figure
What is another name for figure?
Positive shape
What is ground?
Surrounding area around the figure is ground
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
The ground or negative space, that it needs the background to show it
Why must a designer consider the composition as a whole?
Because the image will only be partially designed
What is the principle of rhythm?
Reassurance or organized movement in space and time
How is rhythm achieved?
Orderly reputation of any line shape value form tone texture
What three ways can rhythm occur in a design?
1.intervals between elements are similar
2.organic flowing movement
3.sequence of shapes
How does rhythm help a composition/design?
Eye movement
What is the principle of contrast?
Occurs when 2 related elements are different
How can contrast help a design?
Guide viewer through piece
What is wrong with having too much or too little contrast in a design?
Becomes boring or too much can be confusing
What is the key to working with contrast?
Just having the right amount
What are some common ways of creating contrast?
Differences in size value color texture shape movement
Concept used to arrange structural elements of a composition
What do the principles of design affect?
Expressive content or message
What is the principle of repetition?
Repeating some aspect of design throughout entire document
Describe ways that the principle of repetition helps the composition/audience?
Visual key that brings your piece together
What are ways that you can incorporate repetition into your designs?
Consistent use of type, color, design, element, format
What should you avoid when working with repetition?
Overwhelming
What is the principle of proportion/scale?
Size and scale of various elements
What is the most universal standard of measure when judging size?
Human body
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale on a piece
What is the principle of balance?
Distribution of heavy and light things on a page
Which kinds of elements/shapes visually weigh heavier/greater?
Large; heaver, small; light
What is another name for symmetrical balance?
Formal balance
Define symmetrical balance?
Weight of a composition is evenly distributed around central vertical or horizontal axis
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
Weight isn’t evenly distributed
What is the principle of emphasis?
Stressing of a particular of focus
What happens to a design that has no focus?
Nothing stands out
What is a focal point and how is it created?
Center of interest, where the eye goes first, one element dominate
How many components of a composition can be a focal point?
No more than one
What ways can emphasis be created in a design?
Brighter, size, texture, color, tone, line
What is the principle of unity?
Wholeness of a composition
What three ways can unity be obtained?
1.objects close to one another
2.make things similar
3.direct vision by a line
What is the principle of variety?
Pertains to differences and diversity
What ways can a designer add variety to a design?
Vary textures colors and shapes, tones, intercity
Why is it important to find the right balance between unity and variety?
It can be boring or chaotic, useful design
What is figure?
A form is naturally perceived as a figure
What is another name for figure?
Positive shape
What is ground?
Surrounding area around the figure is ground
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
The ground or negative space, that it needs the background to show it
Why must a designer consider the composition as a whole?
Because the image will only be partially designed
What is the principle of rhythm?
Reassurance or organized movement in space and time
How is rhythm achieved?
Orderly reputation of any line shape value form tone texture
What three ways can rhythm occur in a design?
1.intervals between elements are similar
2.organic flowing movement
3.sequence of shapes
How does rhythm help a composition/design?
Eye movement
What is the principle of contrast?
Occurs when 2 related elements are different
How can contrast help a design?
Guide viewer through piece
What is wrong with having too much or too little contrast in a design?
Becomes boring or too much can be confusing
What is the key to working with contrast?
Just having the right amount
What are some common ways of creating contrast?
Differences in size value color texture shape movement
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