Concept used to arrange structural elements of a composition
What do the principles of design affect?
Expressive content or message
What is the principle of repetition?
Repeating some aspect of design throughout entire document
Describe ways that the principle of repetition helps the composition/audience?
Visual key that brings your piece together
What are ways that you can incorporate repetition into your designs?
Consistent use of type, color, design, element, format
What should you avoid when working with repetition?
Overwhelming
What is the principle of proportion/scale?
Size and scale of various elements
What is the most universal standard of measure when judging size?
Human body
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale on a piece
What is the principle of balance?
Distribution of heavy and light things on a page
Which kinds of elements/shapes visually weigh heavier/greater?
Large; heaver, small; light
What is another name for symmetrical balance?
Formal balance
Define symmetrical balance?
Weight of a composition is evenly distributed around central vertical or horizontal axis
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
Weight isn’t evenly distributed
What is the principle of emphasis?
Stressing of a particular of focus
What happens to a design that has no focus?
Nothing stands out
What is a focal point and how is it created?
Center of interest, where the eye goes first, one element dominate
How many components of a composition can be a focal point?
No more than one
What ways can emphasis be created in a design?
Brighter, size, texture, color, tone, line
What is the principle of unity?
Wholeness of a composition
What three ways can unity be obtained?
1.objects close to one another
2.make things similar
3.direct vision by a line
What is the principle of variety?
Pertains to differences and diversity
What ways can a designer add variety to a design?
Vary textures colors and shapes, tones, intercity
Why is it important to find the right balance between unity and variety?
It can be boring or chaotic, useful design
What is figure?
A form is naturally perceived as a figure
What is another name for figure?
Positive shape
What is ground?
Surrounding area around the figure is ground
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
The ground or negative space, that it needs the background to show it
Why must a designer consider the composition as a whole?
Because the image will only be partially designed
What is the principle of rhythm?
Reassurance or organized movement in space and time
How is rhythm achieved?
Orderly reputation of any line shape value form tone texture
What three ways can rhythm occur in a design?
1.intervals between elements are similar
2.organic flowing movement
3.sequence of shapes
How does rhythm help a composition/design?
Eye movement
What is the principle of contrast?
Occurs when 2 related elements are different
How can contrast help a design?
Guide viewer through piece
What is wrong with having too much or too little contrast in a design?
Becomes boring or too much can be confusing
What is the key to working with contrast?
Just having the right amount
What are some common ways of creating contrast?
Differences in size value color texture shape movement
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