Podcast #4 Typography

Define typography?
- Act of expressing ideas through selection of appropriate typefaces



Where did the word typography originate from?
- Greek word meaning form and writing


What does typography involve?
- Unit of types, fonts, and sizes



What is a typeface?
- Distinctive designs of visual symbols that are used to compose a printed image/design



What is another term for typeface?
- Font


What is a character?
- Individual symbols that make p a typeface




What is type style?
- Modification in a type style that create design variety while maintaining the visual style of the typeface



What does type style "create" within a design?
- Variety



What is the waist line and what does it indicate?
- Imaginary line drawn in the middle of characters



What is a base line and what does it indicate?
- Imaginary line drawn at thee bottom of a character



What is an ascender?
- Part of the character that extends above the waistline



What is a descender?
- Part of the character the extends below the waistline



Describe a serif?
- Smaller line used to finished off a main stroke of a letter usually at the top or bottom of a charachter



How can the size of the typeface be identified?
- Point size



What is a point?
- Measured from the top acender to bottom decender



How many points are in an inch?
- 72



What is a pica and how many are in an inch?
- Unit of type size, 6 in an inch




How many points are in a pica?
- 12



What is body type and where can it be found?
- Type sizes that range from 4 pt through 12 point type. Where there is a lot of text to read



What is the key to selecting appropriate typefaces to be used as body type?
-


What is display type and how is it used?
- Type sizes above 12 point. used to draw attention to the message



What is reverse type and when would it be used?
- White type on a solid black or darker color background. if the text is too small reverse tyoe can be diffiicult on the readers eye



What is a typeface classification?
- Basic system for classifying typefaces was devised in the 19th century when printers sought to identify heritage for their own craft



When was Blackletter invented and how was it used?
- 1400's used on printing presses



Describer the characteristics of a Blackletter typeface?
- Calligraphy of the time and are highly ornamental with elaborate thick and thin strokes



When was Old Style invneted and what was is based on?
- Mid 1400's, roman inscriptions



Describe the characteristics of an Old Style typeface?
- Wedge shaped letters



When were formal scripts developed?
- 17th and 18th century



When were casual scripts developed?
- 20th century



Describe the characteristics of a Script typeface?
- Not be used as small bdy text because it would be very diffucult to read



When was Modern typefaces developed and why?
- 18th and 19th century break from traditional typography of the time



Describe the characteristics of a Modern typeface?
- Sharp contrast between thick and thin strokes and have thin flat serifs



How early can Sans Serif typefaces be found? What happened?
- 5th century, made obsolete in the 20th century



When did they become popular?
- 1920's



What does "sans serif" mean?
- Without serifs



Describe the characteristics of a Sans Serif typeface?
- Monotone appearane and strokes are all the same



When was Slab Serif developed and why?
- 19th century for advertising purposes



Describe the characteristics of a Slab Serif typeface?
- Has a uniform line weight and thicker, square serifs



Describe Decorative typefaces?
- Have a specific theme in mind sualy and a very distict design



Why were they developed?
- For a specific purpose or theme



What are they best used for?
- Larger point sizes or display type